Kiel Science Communication Network receives funding for long-term objectives

Kiel: establishing an enduring link between scicom research and evidence-based practice

The Kiel Science Communication Network (KielSCN) has undergone a successful evaluation and been awarded three-years of follow-up funding, to run until November 2029, in the “Science Communication Cubed” program. The decision was taken by the Supervisory Board of the funder, the Volkswagen Foundation, at its June meeting. Now the Network’s structures are set up and the team has conducted research into the mechanisms of scicom and its impact, the project’s second phase will seek to establish institutional frameworks for the sharing of knowledge to forge a long-term connection between research and evidence-based science communication.

Exploring emotional processes and the dynamics of trust

One of four centers in Germany conducting research into scicom, KielSCN has received Volkswagen Foundation funding since December 2021. The overarching objective during the first phase of funding was to draw on insights from research for improving visual science communication. One key focus was on identifying central mechanisms for the impact of science communication, particularly on health-related topics. The research agenda for the second phase will build on the findings of the first to explore emotional processes and the dynamics of trust.

“Various studies have found that emotions and trust have key roles in public perceptions of content from science and research. The coming years will see us building on this as we seek to understand how people’s short-term emotional reactions and judgments on trust interact with their established attitudes to science - and how science communication can provide constructive support and scaffolding for this process.”

Melanie Keller, professor at the Leibniz Institute for Science and Mathematics Education (IPN) and at Kiel University (CAU)

Developing and testing “broker profiles” as points of contact between research and scicom practitioners

A further focal area for the project is the sharing of knowledge across disciplines between research into science communication and those who work in the field. The team’s findings thus far have shown that processes in this area currently relate largely to specific projects and are yet to be appropriately established in institutional structures. During its second funding phase, KielSCN will build on these insights; Dr. Carolin Enzingmüller and Dr. Willi Scholz will head up the team as it attempts to set up long-term structures for sharing and transferring knowledge. One of its methods will be the development and testing of what are termed “broker profiles,” specific roles that act as points of contact and interaction between KielSCN’s research on science communication and actors in the field. Designed on the basis of the first phase’s experiences and findings, they will focus on the three areas of visual design, embedded evaluation formats for practical scicom work, and professional development and training.

“The ‘broker’ concept will be KielSCN’s way of realizing the Volkswagen Foundation’s vision of “Science Communication Cubed” in long-lasting architecture for evidence-based scicom. Alongside strategic partner organizations from the fields of health sciences, scicom and design, these brokers will create case studies which we will subsequently test in real situations. In this way, we will translate research findings on emotions and trust into designs, evaluation formats, and approaches to training. The resulting empirical, experiential findings will then feed systematically back into research.”

Ilka Parchmann, department head at the IPN and spokesperson of KielSCN

IPN Kiel and Kiel University to work closely together and bring others on board

As in the first phase of funding, the IPN in Kiel will coordinate the work during the second phase. Two professorships based at the IPN and centering on science communication will provide continuity beyond the conclusion of funding. From December 2026, these professors will lead on research at KielSCN. Kiel University (CAU), a co-applicant for the funding, is investing specifically in staffing for the long term, with the purpose of establishing science communication as a strategic area of action in the science context and thus embedding the brokers’ activities, results and profiles institutionally in scaling processes with actors in Kiel and beyond. Networks and intermediary organizations will extend the institutional reach of the activities. Established partner organizations that began to work with KielSCN in 2021 are the Muthesius University of Fine Arts and Design, Open Campus, and the popular science monthly Spektrum der Wissenschaft. Organizations joining us for the second stage are Wissenschaft im Dialog, the German research and science organizations’ initiative for scicom, and the Leibniz Research Network “Evidence-based Science Communication.”

Our project leads are:

About KielSCN

The Kiel Science Communication Network (KielSCN) is engaged in developing novel approaches to communicating the findings of science and research. Its work centers on visual representations of information and how people perceive them. The team considers what makes for high-quality visual content in science communication and how to create it; how various different target groups perceive these visuals; and how scicom professionals can use elements of design to achieve their objectives. Further, KielSCN, working on an interdisciplinary basis across a number of research projects, explores what researchers, students and young people need if they are to communicate effectively on scientific findings using visual and other means.

Alongside the planned research on trust, emotions, and visual science communication, the second phase of the project will focus on the systematic sharing of knowledge between researchers and practitioners. The team will be aiming to establish permanency for structures that can transfer scientific findings impactfully to real-world contexts and feed practitioners’ experiences back into research work.

The Volkswagen Foundation has been supporting KielSCN, alongside three further research consortia in Germany, since 2021 in its “Science Communication Cubed” funding program. The project’s second phase will fund KielSCN’s work until 2029.